With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out?

Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the attention of a typical website reader who spends no more than 30 seconds to read any given article online? How can you garner sales online?

One marketing technique is to be listed in search engines - but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard?

One technique is pay per click advertising, or PPC. You write out and place an advertisement in a search engine, list yourself under keywords of your choosing, and bid on the placement of your ads. This narrows your field to the people who are actively searching for your products and services.

If someone finds the ad and clicks it, that person goes to your website, and you pay the bid price. As a rule, the higher you bid, the higher your ad goes in the list of search results for a certain keyword, and the more people will go to your site.

PPC can be used to widen your reach, but it can be very expensive, especially if people click your ad only out of curiosity, or if you bid on more keywords than your budget can handle. However, PPC can get you customers and increase your profits. If done well, it can earn you money.

Here are five tips to get the most out of PPC.

Get Ten Specific Keywords. If you are a company specializing in exercise equipment, don’t select “exercise equipment” or “gym” as your keywords. Chances are, there will be hundreds of thousands of other bidders waiting to jump on those same keywords. Be specific. Try “treadmill” or “stationary bike.” Select a maximum of ten words, just to test the waters and see how your potential customers respond. If the first ten keywords succeed in getting you a larger market, then research additional keywords which are not as specific. However, if your first try yields less than satisfactory results, then try another set of keywords if you can still afford it.

Write Your Ads but Write the Truth. Most ad writers will broadcast their wares as being the be-all and cure all of all ills and pains. If they do this, web users will click on their ads and storm the site. This is well and good if the product or service will live up to the ad’s promise - but what if it doesn’t? A customer clicks, you pay, but the customer doesn’t buy. You lose.

Write a succinct but accurate ad that doesn’t sue vague language. Avoid using words such as “free,” “low cost,” “extremely effective,” and “cheap.” Tailor your ads to fit the keyword, and if you can, include your prices on the ads. This way, you will get a buyer who is ready and willing to purchase your product or service.

Budget Your Bid. It’s tempting to go all out and set your prices, especially if you think your product will sell. But what if it won’t? Set a monthly budget of about $100 for your bids, and bid just right - bid too high and you will run out of money, bid too low and your ads won’t show up.

Even if you believe in your product, keep within bid budget, and do not get into bidding wars, especially with another advertiser who has a much larger budget than you. Don’t waste your time thinking about your bids. Instead, invest your time in designing what your ad is linked to, which brings us to:

Make Your Site a Professional One. The standard rules of web design apply. Check your web content for spelling and grammatical errors. Update your web content regularly. Fix any broken links and images. Design your website so that it will be easy to navigate and load, so do not use Flash animation, as this will slow down your buyers’ browsers. Link your ads to the exact place on your site where your product or service appears.

Know When to Stop. PPC ad campaigns can lead more buyers to you, but take care to check profit against spending. If you have already spent double your advertising budget, but have had little or no sales, consider dropping your campaign. You can also measure your progress in clicks. A total of 300 clicks is average for any ad. If your ad has reached 300 clicks and you have made no sales yet, then terminate your PPC project.

Equally as important as knowing when to stop is knowing that all is not yet lost and you can still go on. Running a web-based business means investing time, money, and effort, so keep your PPC up and running as long as you are raking money in. PPC, after all, may first mean pay-per-click, but, if you’re successful, can soon mean Profiting Perfectly in Cash.

There are, as we know, dozens of different ways of getting traffic to your site(s); some of these methods yield high quality, targeted traffic whilst others deliver junk traffic and ensure that the only thing that you’ve achieved is throwing money down the pan.

With this in mind I’m going to take a look at a couple of the different methods of getting free traffic to your site(s) and then I’m going to have a look at how to get paid for getting free traffic to your site(s) - yes, you can get money for doing it.

Lets start by having a look at three traditional methods of getting some traffic:

1. Articles
2. Solo ads
3. Traffic exchange

These three methods are the preferred methods of most webmasters as they encompass a wide target audience.

Articles.

All of us at some point or another write tutorials of one form or another (this for example) or perhaps we write a review of something. Even better, when you’re at university you write lots of reports as part of your course.

These documents can all be used to bring you some much loved traffic.

This is achieved by submitting your article to a site such as iSnare.Com or GoArticles.Com.

How does this work?

Quite simply and without any effort from you.

When you enter your article into these services you also have opportunity to enter a biography section. This section tells the reader a little about you and also allows you to list a url (or two).

The article sites then provide the articles in their database to other sites - your biography always go with them.

This means that suddenly you have a LOT more sites linking to your site and it also means that you have a lot more people (who perhaps wouldn’t normally find your site) visiting via your biography. You should however ensure that the subject of the article has some relevancy to your site (if you write about dogs and your site is about tanks most people who read the article are not going to be interested in your site).

Solo Ads.

A solo ad is an advertisement that is sent out via email by a list owner. The price of this service can vary radically and so can the quality.

Anyone offering a solo ad service will never EVER promise a response rate (unless it’s a paid to read service).

If you do decide to go down this route there are a few things you should remember/ask:

a. What is the demographic of the list (who are they? Male, 23 - 34, IT professionals, etc)
b. How big is the list
c. How old is the list
d. How responsive is the list (best and worst cases)
e. Will the owner do a 2 for 1 deal (pay for one mailing, deliver two)
f. Is there a way of the list owner splitting the delivery (thus allowing you to test your sales copy)

If you do go this route you should remember that you are effectively only picking up the customers/subscribers once - so make sure your copy is good.

You should also remember one golden rule - do not make the sale, get a subscriber. What a stupid thing to say - I’m trying to sell something not make friends! Yep, that’s right - but - it is widely acknowledged that it takes a user 7 views of the same advert in order to act upon it (this is why some marketers will send you the same thing rehashed repeatedly for a couple of weeks). So with this in mind if you send a mailing and don’t get subscribers you’re effectively blowing your money.

You should also be aware that the size of list has no direct correlation as to its quality or responsiveness.

Traffic Exchanges.

As the title suggests you’re swapping traffic, this usually means that you surf a selection of other members sites and in return you get your site added to the rotation so that some of them see your site.

The quality of traffic is sometimes quite poor from this source as a number of people are not really interested in seeing your site - they just want you to see theirs.

So where does the making money from traffic exchanges come in?

Well, simply put, there are a new type of traffic exchange services starting who offer both a free and paid membership, the free service allows you to surf and acquire credits which you can use to buy visitors and then there’s the paid member option (normally referred to as ‘pro membership’). With both the free and pro membership levels you still need to surf the site daily but there are a couple of things different:

a. Both membership types display a slide show of other sites for you to surf
b. Both membership types require no intervention (no clicking - just watching)
c. The pro membership pays you money!

Yep, as promised there it is - you can get paid to surf a small selection of sites a day with no action required on your part.

So how does that work and are we talking about pennies here?

Most important question first, no we are not talking about pennies (unless that’s all you’ve paid for). These sites normally pay you a percentage of your membership fee as your daily surfing fee, so my favourite site pays me 12% per day over 12 days (this means I make a profit of 44% every 12 days).

So in real terms, I can choose my investment level, so here’s what it looks like:

Pro membership $120 $6 $500 $1000
Percent per day 12% 12% 12% 12%
Cash per day $14.40 $.72 $60 $120
Membership term 12 days 12 days 12 days 12 days
Total Cash back $172.80 $8.64 $720 $1440

As I said the membership level is completely at your taste. But there’s more. You not only earn your own money and surfing credits but that of affiliates - so for example if you have a couple of affiliates then potentially you’re earning 10% or everything they pay in/surf and also 2.5% of whatever their affiliates do (so a two tier affiliate system).

The affiliate commissions vary but usually they are at least two tiers. The one I recommend is 12Daily, the url is http://www.12dailypro.com/?ref=62998 - complete with my affiliate ID (quid pro quo!).

Paul Foley is a well known webmaster whos expertise lies in Adsense sites - www.Cash-Sense.com/cashsense.html Pauls other interest is getting real rich, by sometime soon so he uses www.12dailypro.com/?ref=62998 - and they are slowly making him happy (very happy) www.MortgageHelp4u.com - for mortgage info and help. www.HelpmeBuilda.Com

There’s a stiff wind blowing in a new direction on the web. And you’d benefit from taking the time to notice the direction its headed.

Website owners are clamoring for “holy grail” hyper targeted (relevant) links from sites with a lot of traffic and high pagerank. More than ever, we are all looking for fewer links to our sites, but much more powerful links.

Another trend to watch and certainly implement on your site is getting the links out of your link directory and onto the content pages of your site.

The trick here is to go through you link directory and clear it of dead wood. Certainly all links who are not reciprocating must go. Then get rid of low-traffic sites with no or very little pagerank. They are doing you no good.

Once you have whittled your directory down to a lean, mean group of links from sites that matter, contact those partners and tell them you are moving their link to a higher traffic spot on your site.

They will of course be glad to hear this. Also look out for deals you can make with each of them to do the same for your site.

“But Jack, won’t this send traffic away from my site?” With all the excitement I can muster in response to that, the #1 question I get, YES!

But it will also work for you as you seek the same kind of link from other sites. Look, you are sending people away from your site anyway. People who are just not going to take action despite your efforts at top-notch content and offers.

Why not reward your partners with traffic like that, where the person might just take action on a partner site? If you have a similar link on THEIR site, you are going to benefit from traffic in the same exact way.

It’s all about how you want people to leave your site. Most are going to do it without doing much more than sign up for your list. Good. You can get them back later. But if they are closing their browser or leaving through a link that has no benefit to you, what have you got in the end? Squat.

But when you are one of your link partners big traffic producers, they are going to be willing to put you higher and higher in their site. You have a foothold because you are a great link partner!

Let loose of your old-fashioned and outdated theories on losing traffic through links on your content pages. The system of link directories hidden in deep corners of your site where no humans ever visit is dying an ugly death.

Getting hip to the changing winds on the net will reap huge rewards for the webmaster who brings their links out from the dark corners of their site and puts them where people can use them.

Seek partners who will do the same for you, and you will actually get an increase in all that’s good: traffic, sales, customers, rankings, and profits.

Jack Humphrey is the author of Power Linking 2: Evolution, available at http://power-linking-profits.com See also http://webfoxmedia.com for more information.

A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to “link farms”, or to any other sites with non-relevant content.

This is the way it should be. We all want our web browsing experience to be smooth and pleasant. We don’t want to get frustrated by stumbling over irrelevant content while following links between sites. On the other hand, webmasters all want more traffic to their sites, and get frustrated when they don’t get it. There are two types of benefits from having many links to your website:

- Get improved ranking by the search engines - if you are popular, you are probably worth a visit

- People (not just search bots) actually follow the links and find your site!

If done properly, link popularity improvement is an extremely important strategy to make your website successful. Broadly speaking, you can achieve this in a number of ways:

1. The classic link exchange (link swap) method; two webmasters agree to swap links

2. You pay to get incoming links from high-ranking websites

3. By writing articles and getting them posted on other websites; including a link to your own site

4. By getting your articles published in E-zines, with links back to your site

5. You participate in online forums, where a link to your site may be included with each post

6. You start a blog/RSS feed, and get it spread to many subscribers!

All these methods involve work, in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors.

The problem with method #1. is that it’s tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools:

ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages.

Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low-quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware!

Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself.

When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember:

- Outbound links ONLY to quality sites with content relevant to your site; never “link farm” type sites

- Make sure the sites that you link to have not been penalized. This would affect you also!

- Incoming links that are placed on the same page as 100:s of other links won’t help you; their value gets “diluted”

- The anchor text in the incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial in the virtual eyes of the search bots

If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence.

Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wrong way, it may backfire. If you want to try the classic link swap method, I recommend using ARELIS ( www.axandra.com ) to make it less tedious.

Kai Virihaur runs The Hosting Finder ( http://www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.

OK, what is ‘content’? Simply put, it is informative material that you include in your website or elsewhere to benefit your readers.

What’s the point of this effort? Providing information, relevant to the subject of your website, is the most powerful way of attracting visitors to you who already respect you as an expert on the subject.

In marketing speak they are already ‘presold’. If you then recommend them something a relatively large proportion will buy in compared to the average visitor to your site.

BUT you must never betray this trust and must always try to recommend only top quality products and services with the readers’ interest at heart. Honor this and you will have customers and followers for life.

Lets take a look at five ways content builds you traffic, subscribers, and customers in addition to increasing your search engine rankings.

1. Educate, don’t sell.

Regularly add keyword rich articles and content to your website. Adding a lot of content is good but adding new content regularly much better. Search engines and visitors alike, value your site more if it is kept fresh.

Doing this alone will raise your search engine ranking and daily visitor count.

For example, if your business involves offering products and services related to food, posting articles and content relating to recipes, food preparation, nutrition, quality suppliers etc will attract unlimited prospective customers on a regular basis! Why?

Answer: I want you to always remember this point, which will help you whenever you deal with the search engines:

The search engines are in the business of providing accurate and relevant information to their search clients. They do this because the more accurate and relevant the information the more people will visit (and also repeatedly come back to) the search engine and therefore the more money the search engine will make from advertising and other services.

This is why the search engines ‘love’ great, focused, relevant, keyword rich content. Once they find your site and index it (list it), if your content is great, then they will reward you by sending lots of visitors your way for as long as the content remains relevant to their customers.

So, give the search engines what they want and you’ll get plenty of what “you” want.

2. Excusive reports

If your run a newsletter, a powerful technique for multiplying your subscriber base quite easily is to offer content as “exclusive reports” or manuals. But present the offer as a bonus for signing up for your publication. Everyone loves freebies, so give them what they want and get what you want - a massive increase in your results.

Just remember, people just like search engines, want ‘relevant’ information. Keep the subject of your special reports focused and your newsletters well focused too. But if necessary, keep different lists for the different interests/subjects.

3. Training courses.

Think about it. What is a training course? Isn’t it a collection of informative chapters or sections organized in useful sequence! The beauty of organizing content into a series of lessons, delivered by email is:

a) It entices visitors to your website to give you their email addresses and then you can keep in touch, inform and market to them indefinitely.

b) It that keeps the reader glued to your serialized training course.

Now remember, statistics show that on average, it takes 7 contacts to turn a prospect into a customer. That’s why it is so hard to sell to a new visitor to your website. But this technique overcomes that problem very neatly.

Note: The technique is really simple and works extremely well but the key to success is ‘quality control’. This means you must ensure valuable content is provided in each and every lesson.

An extra bonus with this technique is that because you have editorial control over the content, you can links to related websites and also have your affiliate links spread around each lesson or course.

As you might imagine by now, valuable lessons will go on being demanded and used for an awful long time. This means you get an automated income stream from the affiliate links for as long as you keep the training material relevant.

Tip: Use an ‘auto responder’ to deliver these courses automatically.

4. Newsletter content.

A key ingredient of success online is building a trusting and honorable relationship with the people on your mailing list or newsletter subscribers. In other words you must ‘cultivate’ your list.

With top quality content in the form of articles, delivered through a sequence of emails, you can easily establish yourself as an exert in your filed of business. You gain significant credibility and trust.

As a result, once again your subscribers are ‘presold’ and will take up your products, services and recommendations.

Remember this only works if you never, ever, take advantage of the relationship you develop with your list. Avoid the temptation to offer poor quality products or services for a quick profit.

There is one thing you can totally depend on in Internet marketing: A mailing list with a well developed relationship to you, goes n producing income year after year.

5. Article submission.

A highly productive way to generate fr’ee traffic is by submitting ready-made articles to websites, newsletters, article directories, online journals etc.

At the end of each article you can attach 3-6 lines of text known as your ‘bio’ or ‘resource box’ or ‘About the author’. In this you write a little abut yourself and include a link to your website or subscription email address … See mine below.

At the time of submitting your articles for publication specify that each article is to be published “as is” with your resource box attached.

Even one or two articles can go miles towards generating tons of traffic and visitors for you without spending a cent. You can easily send your article to newsletters that have subscriber bases of 100,000 individuals or more and many will click your website link to find out more about what you are offering.

So you now have 5 powerful ways to develop your business but just one of these can explode your site popularity and profits with top quality content.

Let me leave you with a valuable thought on this subject: We’ve all heard “… give and you shall receive…”. And it is so true when it comes to providing useful information to others on the Internet.

Think of it this way: you will be proving your worth to your target market, right? Now, think about this question as a potential customer would:

Which is more powerful, lots of clever adverts from a company you know nothing about or just some plain-speaking but valuable information from someone or a company that proves useful to you and establishes its credibility? There is simply no contest.

Here’s one final hidden gem for you: how long does an advert stay current?

Answer: Just one issue of whatever publication of course.

How long does a valuable article last?

Answer: At least many months but most probably years! Yes, years.

Most publications and web sites maintain a readily accessible archive of their published material usually available to all visitors and search engine spiders for years to come! This will ensure a steady flow of visitors via search engines as an added bonus.

But there’s more: with links from (your resource box in) each article back to your site, the search engines will reward you with higher rankings.

And remember that when it comes to distributing content you have an army of allies out there numbering into at least thousands for the most obscure of subjects - they eagerly want to distribute your information because they too will gain similar benefits to you. A win-win situation for all.

Dr Sami Fab is the founder of OnDemand Ltd.

Would Like A Fr’ee Money Making Site, 100% Ready To Take Orders & Pull In Massive Residual Profits Today? See Genuine Details
http://www.Autopilot-Business.com.

Building links and backlinks is part of marketing your site. But the truth is–if all you do is context-less links, the search engines will eventually downgrade your site in their engines.

This is how you should create backlinks:

1. Write articles (with a live hyperlink to your site in your resource box) and submit to at least 3 directories, including EzineArticles.com. This will create backlinks at at least 3 sites. Then, approach webmasters and website owners about posting your article on their website. Make a list of the top sites in your industry and work down, contacting five per day. Many won’t be interested, but those who are can really help you. Not only will you get another backlink to your site, but you might also build a strategic business relationship.

2. Comment at blogs–but make sure you are commenting with quality information. Do not blog-spam! Most blogs will let you leave a link to your website when you comment on their blog. This will also generate backlinks to your site when the search engines spider these blogs.

3. Post in forums. But follow the same advice as above–don’t just post “Nice comment,” or spam the forum with something dumb. Focus on answering questions with quality information or asking good, quality questions. You can get a sense for these by reading the forum a bit first before you start posting.

All three methods create backlinks for you because you can leave your website link (live and hyperlinked) in each case. This also creates passive traffic for you. Since your focus is on posting/writing quality info (adding value), people will be attracted to you as a marketer of interest and link through to your website.

Who knows? Maybe they’ll even buy from you….

Change your life and business for the better at Success University. Jeremy will help you.

Read more of Jeremy’s marketing tips at his blog.

The debate rages on forums all over the internet-should one buy text links to improve traffic?

Here we’ll dicuss some of the aspcets of buying links.

First, many link text brokerage sites sell links from a network of websites that may or may not have relevance to your own website. The problem here is one would be trading value for quantity. If a link is of no interest to visitors of these network of sites then the traffic from these sites will be very low.

The only value of the link would be to boost page rank. But whether these links will boost page rank is debateable at best. Many SEO experts believe that a link that is not relevant to the page from which the link is on is penalized by Google.

Still there are those who question this reasoning simply because Google bombing still works, as does blogspam. The topic is very debateable. Many claim that google can’t differentiate between a link that is paid for and one that is not. Logically this is correct, but Google can spider the contents of a page, and if the links on that page are of no relevance to the rest of the content the spider knows.

Of course there is no direct evidence that Google will penalize your link if it is on a page that has no relevance to your link. It is merely speculation. But as I said, even though the spider doesn’t know if you paid for the link or not, they are made to spider content. This thought should cause you to proceed with caution when and if you choose to buy links.

Always evaluate your intent when buying links. Is it just to boost pagerank, or will the link also be of benefit to the visitors of the page the link will be placed on. Both are important to the level of traffic the link could bring.

So the intelligent conclusion would seem to be to buy links from individual websites related to the topic you want to rank for. The evidence seems to suggest that this is more benefical to both readers of that website and from an SEO perspective.

Leah J. Bradshaw is the author of the Free Targeted Traffic Report; “Jumpstart Your Traffic in as Little as 10 Days”. She also authors a Moms Free Traffic Blog to help work a home moms get free traffic.

I will be honest and admit that I stumbled onto this high traffic generation news article secret totally by accident, although it had been staring me right in the face for a long time. I am fully aware of the fact that this sort of admission may not make me look very good or impressive as a traffic generation expert. But then I sincerely believe that at the end of the day, folks will always prefer somebody who insists on sticking to the truth rather than a “plastic” creation of some clever spin-doctor.

For years I have closely studied the effect of keywords in article generation and the result has been the generation of massive amounts of traffic both for my own blogs and client sites as well. I have also discovered many fascinating ways to use keywords in content to dramatically boost Google Adsense earnings. But through it all, I remained completely unaware of this amazing news article secret.

There is this current affairs blog that I launched almost on a whim and had not been updated the content for a long time. One day some interesting news item broke and I wrote a couple of quick news articles and posted them at the blog. When I monitored the traffic after a few days I was amazed at how high it had jumped. I carefully studied my tracking stats to see where the traffic had come from. What I discovered amazed and excited me.

I was shocked to realize that most of the traffic was from search engines. I was eager to understand why things had happened the way they had and that was the beginning of my journey of discovery. Probably the most important immediate news article secret you need to grasp is the fact that search engines have a way of monitoring and classifying news articles so that they will tend to get indexed much more quickly.

If you’re an online marketer and own a website, you know the key to making sales is getting more traffic to your website. You also know all web site traffic is not created equal. You not only need lots of web traffic, you need lots of targeted traffic. That’s the key and once you have it, your sales will increase exponentially.

The best way to get targeted website traffic is to use Pay-per-Click (PPC) services such as Google AdWords, or Yahoo or a host of other pay services. You also need to know what you’re doing or you could find yourself spending lots of money, getting poor results and losing money very quickly. Also, when you’re first starting out, you have a limited budget, and starting with PPC campaigns may not even be an option for you at this point in time.

That’s where free traffic exchanges come in. Free traffic exchanges can be a great way to get traffic to your website. You should also know there’s really no such thing as free because you must spend your time surfing through other websites to earn credits. Free traffic exchanges are a great way to get lots of visitors to your site however, so spending an hour a day surfing, is not a lot to ask if you’re making sales from your efforts. And isn’t this why your in this business to begin with?

Free traffic exchanges are a great marketing tool for a many reasons. The best reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.

Search engines love free traffic exchanges because of all the incoming and outgoing links they generate. Plus the rapidly changing content is another reason the search engines love traffic exchanges. Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships. The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn’t always better.

Some free traffic exchanges may do very well for one marketer, and be a complete waste of time for another. If everyone were promoting the same website or affiliate program in the same traffic exchange for example, then chances are you would not make many sales. Even if you were promoting the best product or service on the internet, if everyone promoted the same thing, your chances of someone purchasing through your website or links, are slim to none. Also, when people see the same ad over and over again, they get desensitized to it. Don’t fall into this trap. It’s one thing to try and sell a very popular product/service/ebook etc, but it’s another thing when a million other people are trying to do it too. Competition is a good thing, because it validates your market, but too much competition is tough and it’s time to move on to something else.

We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That’s why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn’t working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find products/services that everyone else isn’t promoting, especially within that particular traffic exchange.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren’t doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the one, or two that are working. Now concentrate your efforts on those because they’re the ones you want. At least for now anyway. Things may change, so keep an eye on your campaigns and if sales seem to be falling off, then it might be time to change your offer or find another traffic exchange that could pick your profits up again.

As I mentioned, your individual promotion is everything. If you’re trying to promote something everyone else is, I don’t care what traffic exchange service you’re using, your sales conversions are going to be very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself and think if you’re doing all you can to make sales.

If you’re going to use multiple free traffic exchanges, and I recommend that you do, you should get yourself a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs feature allows you to have one web browser open with multiple tabs each going to a separate website. You could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies your earned hits by 5X or 6X.

Getting free traffic to your website can be a lot of work. If you don’t have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords or Yahoo, free traffic exchanges are a great way to get the traffic you need, for Free!

Copyright 2005 East Tech LLC

Andrew Daigle is owner and creator of TrumpTraffic.com, a Free Traffic Exchange http://www.trumptraffic.com , DXInOne Free Training Site and Forum http://www.dxout.com and Google AdWords Training http://www.adwording.com.